For a small business, one of the biggest struggles is marketing. How do I reach more people to make more sales?
With budgets for marketing that are much smaller than the big corporations, social media is an obvious choice. It’s free, easy, and everybody uses it. However what may not be obvious is how to use social media effectively. The issue most small businesses run into is all they do is set up their social media accounts and maybe post a few times a week. The side effect of using social media like this? A lack of results, which can leave some companies with a bad taste in their mouth and no desire to return to social media.
The thing is, your social media accounts are your best friend. They’re your presence online, and the primary way to interact with your customers and potential customers. Specifics are important because in this day and age everyone is busy.
Other social media aside, there are a few things that are key to effectively using Facebook.
1.) Get a Cover Photo and Profile Picture
- This is critical point for your business, because your branding is your identity. If the logos on your Facebook match that of your business, it’ll make it obvious that you are one organization and that this social media page is you.
2.) Provide an incentive or perceived value for liking your page
3.) Contests and Giveaways
4.) Encourage Interaction
- Polls are a great way of doing this because people love answering questions. Just think about it. How many times have you seen your Facebook friends sharing links to polls like, “What kind of dog are you,” or “What does your favorite flavor of ice cream say about you?”
5.) Ask for help!
6.) Use the Tools Facebook Provides
- Posting and community interaction are important, but knowing what times your fans are online will enable your posts to be seen by as many people as possible.
7.) Leverage Social Media
- Promote yourself in the physical world. Sure you have the page with followers, and you have a social media button on your website. What about your brick and mortar location? Or your business card? Or a company vehicle? Almost anywhere you have your logo in the world, if you include that recognizable Facebook “F”, people will know you’re on Facebook.